Book Promotion Strategies And Tips For Marketing A Book

Book Promotion Strategies Expert Annie Jennings Presents Must Know PR Tips For Marketing A Book

Book Promotion Strategies

CREATE AN AUTHOR WEBSITE THE MEDIA WILL LOVE.  Pack your media website with info about your book along with the materials the media will need.  Include a .jpeg of your book’s cover, your professional media picture, previous demo video for any TV show, links to media coverage of you in magazines, newspapers and other online media, a list of topics you can discuss, your contact info and a media bio that outlines your credentials, education and experience.
 
BECOME A SOCIALLY RELEVANT AUTHOR AND LEARN HOW TO TIE YOUR BOOK’S MESSAGES INTO THE NEWS OF THE DAY.  Book promotion strategies require you expand yourself as an author and apply your knowledge to the issues of today.  Blog on timely news events or other stories that you see being covered in the major media and newsmaker websites.  This way, you will get lots of practice in applying your message to socially relevant issues that matter to your audience.
 
GET MEDIA TRAINING SO YOU ARE READY TO GO.  Effective book promotion strategies involve learning how to make the most of each and every media opportunity.  You’ll need practice plus feedback to become your own personal best.  This way, when the media calls to book you, you’ll know just what to do!   Media training teaches you how to be engaging and conversational while providing lots of essential information -all characteristics of a great guest!
 
WHEN YOU ARE SPEAKING WITH A JOURNALIST OR PRODUCER BE CONCISE AND CONFIDENT.  Answer their questions directly, do not ramble or go in another direction.  The journalist or producer has an end result to achieve when speaking with you.  The conversation is either a pre-interview for a segment or an interview for an article.  Be sure to give them what they want as this helps them move their agenda forward.
 
ACTIVELY BUILD YOUR PLATFORM:  Good book promotion strategies include having a platform.  A platform is everything that you have such as accomplishments, education, business awards and successes, your reputation, your contribution to your area of expertise and what you stand for.  A Platform showcases you and allows people to understand who you are and how you can help them.   It is similar to the spokes in a wheel, each spoke is separate but important to the whole. The more powerful the book promotion strategies the more powerful the wheel – the  more powerful your ability to get the “six-figure book advance”, get the “account” or “close the deal”.
 
BE EVERYWHERE AT ALL TIMES.  That’s right, stay in front of your target market by appearing on local regional and national TV, radio and in newspapers and magazines as much as possible.  Your client’s want to work with a celebrity who’s making it into the headlines!
 
ACHIEVE NATIONAL EXPERT STATUS:   Lead your field to new levels of success by creating thought and strategy that moves your industry forward.  Share your newest cutting edge creations with your industry so everyone can benefit.  Your clients will identify you as an industry leader and naturally be drawn to you!
 
DON’T FORGET TO BLOG!   Have blog where you apply your knowledge to the issues important in your area of expertise.  Blog format is conversational and this is exactly what the media likes – thoughtful, concise commentary presented in conversational tone.   If you are blogging on top news stories and developments you will learn the skills that you’ll need to be successful on radio and TV.  More book promotion strategies are on Annie Jennings PR!

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Book Marketing Tips

CREATE A MEDIA FRIENDLY BOOK:  Be sure to include lots of topics that are news worthy.   It’s a great idea to include talking points at the end of each chapter to summarize the essential elements presented so a producer or journalist can quickly capture a segment idea.  Consider the publicity aspect of your book while you are writing your book so you can create a book with a variety of segment ideas.
 
 ANTICIPATE THE NEWS & CREATE TALKING POINTS FOR THESE TOPICS:  Be aware of breaking news and headlines that fall into your industry.  Follow the articles so you can anticipate the next step in the topic or story.

FOR EVERY MEDIA EVENT THERE IS AN EXPERT COMMENTARY: Have commentary and reactions on events happening in your area of expertise.  As news develops in your industry you can call your target media or email your commentary so they see how you can contribute.

PROFESSIONAL BIO:  Create a bio that showcases your education, credentials, and experience.   Lead with top credentials, education, areas of expertise ect.  Follow up with accomplishments, awards or other special positioning statements.  Include media your have secured to show that you are experienced and media savvy as well.  

CREATE A MEDIA TARGET LIST:  Finally, when practicing good book promotion strategies watch shows that you would like to be on, subscribe to target print and visit internet sites to familiarize yourself with their style, experts they book for commentary and how they position the experts.  Pitch “next level” ideas!

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Book promotion strategies and book marketing tips made simple by Annie Jennings PR.

Book Marketing secrets With National Publicist, Annie Jennings

Book Marketing Tips straight from the expert

Want to find out about powerful BOOK MARKETING secrets?

Want book promotion and BOOK MARKETING TIPS the publicity professionals use?  Annie Jennings PR presents cutting edge book marketing and book publicity tips that help authors position their book for success and for book sales.

Book Marketing Tip:  Book Signings Are A big Win for Book Sales!

What did real book authors tell Annie Jennings PR about their book marketing successes?  Author told Annie Jennings PR that book signings worked very for book marketing and book sales.  Usually a book signing that wraps around a book marketing strategy  includes a presentation by the author, workshop or lecture style, followed by the book signing.  The bookstores usually promote the event and if the book signing is in your area, you can invite your friends, they can invite their friends and you can make a big event out of it.  Don’t be afraid to take credit for writing a book and having fun marketing it.  Go for it with enthusiasm, after all, you are a walking endorsement for your book.  If you love it, radiate confidence and pride, others will follow.  People follow people and people follow ideas.  Give them something to LOVE! 

So book signings proved to be a big win for book marketing and for book sales.   And again, if you are in your local area you and use the “friends helping friends” book marketing model and ask those around you to sponsor signings/readings in their homes, organizations or even workplaces.  Sometimes, your friends can be good book marketing buddies.

BOOK MARKETING TIPS – Book parties SOLD BOOKS! 

Want another good book marketing idea?  Hosting an author luncheon worked according to our author community.   You can market your book by holding a book launch party and invite all your friends.  This friendship style book marketing gives you a chance to connect with your audience.  Plus, keep in mind that people who will attend will already be expecting to buy your book so make it a fun, lively, engaging process for them.   Book marketing is at its best when you are LIVING THE BOOK.   You will attract your buyers naturally.  When you are selling a book everyone feels uncomfortable.   Plan the book party like you were planning a big event and be sure to invite the press.  If you are going to party, go all the way.  Great invitations, nice atmosphere (hey you can even gather in a coffee shop; it’s not about spending money, it about sharing your message with passion).  Book marketing if done correctly, shares your mission and your message in a way that captures your audience’s attention.  The best book marketing strategy is when you are living the message in your book.  You are a leader in your industry.  You are seen on major media outlets, heard on the top radio talk shows and read about in online media, newspapers and magazines.  Now, that’s book marketing you can be proud of!

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BOOK MARKETING TIP – REAL WORLD SCENARIO: 

Apply this scenario to your book marketing strategy.  Imagine for second walking into a car dealership and the sales person is thinking the second he or she meets you, I want you to buy a car.  The energy is so odd it’s creepy. You just want to get out of the place.   Now imagine a sales person who just wants to show you all the bells and whistles of the car, their eyes light up with excitement over the features of the car, their passion is contagious.  They love the car!  They want to buy the car for themselves.  Oh yeah, they can’t.  BECAUSE YOU ARE BUYING IT!   This the kind of belief you need in your own book marketing and book publicity strategy.  Belief in your own work is one of the fundamentals of book marketing and book publcity strategy.

BOOK MARKETING TIP – BIG WIN FOR BOOK SALES!   

 This is a huge win actually for book marketing and book publicity.  It’s about reaching out to your distinct target marketing.  Niche marketing works very well for book marketing strategies.  Early in the book marketing and book publicity game, identify key target markets.  If you are considered a thought leader, an authority in the area, you can ask for a presence on an association’ s website, email newsletter, or speaking events and you can suggest BULK SALES.   They will welcome you.  Everybody wants NEW and NEXT.  So be that.  Approach these markets as a fun next step for them. They have to keep their organizations thriving.  They want NEW, they want you to show up for them . . . and not with the creepy “how  many books can I sell here” thought in your mind but with “how can I share my passion with this group” in your mind.  Remember, again, people follow people and ideas.   People follow confidence and enthusiasm.  Be sure your book marketing, book publicity and book promotion strategy has all of these factors.

BOOK MARKETING TIPS – Corporate Sales

Authors love this book marketing tip plus this is a great outreach for you and being able to get corporate bulk sales usually results from building up relationships over time.  Keep in mind that friendships built up over time can turn into good book marketing and book publicity opportunities for you.  These are business friendships where you stay in touch even when there is no business reason to stay in contact.  It’s not always about “what can you do for me” right now?  Again, no one feels good when they think you think of them as a dollar sign or as a “sale”.    Make friends; book marketing opportunities will follow.  Successful book marketing is about planning your campaign and this starts early in the writing of the book.  Yes, that’s correct, book marketing starts early in the game, even as you are first starting to write your book.

Book Promotion As A Concept

Optimize Book Promotion

How To Make Facebook Pay Off Big For Your Book Promotion

Lots of people are wondering how to make their book promotion page on Facebook lead to new opportunities, new relationships and new clients. Many firms are on the hunt for information that helps them build their social media presence in a way that leads to more success.

“I like what is happening on our Facebook,” says Annie Jennings of the National Publicity Firm, Annie Jennings PR, “I am getting lots of new client posts and meeting people I would never have known before.”

The fun part is that anything can happen by building relationships with people. Some can lead to new opportunities, some can lead to finding out about new resources that can help you and some can turn into referrals or new clients.

Is there a secret to Facebook success?

Absolutely, says Annie.

Over the last 7 days, over 21 new authors and experts posted their interest in working with Annie on her Business FACEBOOK Page.

Go see: http://www.facebook.com/anniejenningsprusapublicrelations

How did this happen?

“It’s my secret formula for success,” says Annie. “Although, it’s not so secret. I love sharing the exact principles of success that can help you live the life of your dreams.”

Here it is: Annie’s secret to creating Facebook success is “to be everywhere at all times.”

Here is how it works. You have to be everywhere at all times, because you never know where your next book promotion opportunity is going to come from and if you are not THERE you will miss it.

Think of your book promotion strategy as a wheel and in your wheel you have spokes. Each spoke is a strategy in the wheel. For example, Facebook is a spoke in your wheel, search engine optimization is another spoke and internet marketing are three examples of just a handful of the spokes in your wheel.

It is the optimization of each of these spokes that creates across the board success and not just on Facebook, but in all your book promotion endeavors. Many of the principles of success are found on the Annie Jennings PR website. It’s at the Annie Jennings PR website where you just might find the treasure you need to round out your marketing outreach.

From special reports, to MP3 recordings that include the real stories of real client’s success strategy, to blog posts that discuss vital publicity, marketing and mindset strategy, this site is packed with what you need to know for tremendous business success.

SUCCESS: It takes a lot of dedication to the outcome. The idea is to build consistently over time in all areas of the spokes in your marketing wheel. This means each day you and your team, work to strengthen each spoke of your wheel. When the momentum created by consistency over time kicks in, and everything comes together, well, all I can say is “ENJOY THE RIDE”!

Find out more about Annie Jennings at http://www.anniejenningspr.com

Annie Jennings PR brings clients to their highest level of positioning as a national and influential expert in their area of expertise. Annie Jennings PR quickly identifies how experts, businesses and/or CEO’s can apply their experience, credentials, knowledge and commentary to the socially relevant issues in our society today to create optimal demand for commentary that can lead to the most sought after media placements in the industry.

Annie Jennings PR specializes in booking clients on the top national media including major national network and leading news TV shows, major national morning TV shows, high powered, high listenership radio shows in the highest ranked markets in the country as well as placing experts for commentary in the high circulation national magazines and leading big city newspapers and high visitorship internet news and media sites.

Please visit http://www.anniejenningspr.com for more publicity, marketing, social media, book promotion strategy and lots more.

Annie’s Radio Campaign Can Reach 10 Million REAL LIVE Listeners!

What Could A Radio Campaign This Strong Help You Do?

A Radio Campaign for all

Clients love that they can choose the right fit for them without paying huge retainers.  Annie’s team optimizes everyone who walks through her doors from the self-published to the media pro wishing to reach their next level.  What does REAL LIFE self published author, Lynn Parker, say about Annie’s radio campaign?  She told her Facebook Community:”It was really a thrill to have the book go from 929,000 to 10,000 in the Amazon Rankings all because of the publicity and exposure Annie’s radio campaign got for me!”

LISTEN TO LYNN VIA MP3:  You can listen to Lynn tell her real story at www.anniejenningspr.com/publicitypro.htm

What did another real client say about Annie’s 10 million listener radio campaign?

“Too cheap!  I expected this campaign to be priced much higher. Sign me up, right now!”  
What is the price of reaching 10 million real live listeners?  A fraction of what you would expect to pay.  Yes, a fraction.  “We pack so much value in our campaign, it comes as a big surprise to our clients that we are NOT PRICED around the usual $30,000 to $50,000 price tag of other PR offers,” says Annie.  People love that we are NOT price gouging them.  They love that we give them access to millions for 10’s of thousands less than other PR firms.

Radio Campaign Quiz

OK, so how do you know if you could get a radio campaign and be an Annie Jennings PR client?  Here’s a simple quiz!

Quiz:

A.  Would you rather get booked on big shows that reach up to 1.3 million listeners per quarter hour?

Or

B. Would you rather be on shows way outside any big city with about 20,000 to 30,000 listeners per quarter hour?

If you answered A, you are perfect for an Annie Jennings PR radio campaign.

Reach as many people as possible.  All the shows we work with have value and everyone deserves to hear your message.  Why not absolutely GO FOR IT and reach millions?  We also reach the smaller stations on the outskirts of big cities using the big nationally syndicated shows.  The smaller shows with the handful of listeners will get to hear your message too!”

 

Why An Annie Jennings PR Radio Campaign?

Annie Jennings PR is a Strategic Marketing & Publicity firm that offers advanced branding, publicity and marketing services to clients. Annie Jennings PR helps clients achieve their optimal levels of success using media outreach and develops messages for clients, packages and expands individuals, corporations, authors and experts. Annie Jennings PR is well known for advising clients on exactly how to use their marketing dollars for optimal impact, given their personal and professional set of circumstances. Annie Jennings also offers the “Pay For Placement Publicity Strategy” that allows clients to access the specific media exposure required by their marketing strategy without the high cost of monthly retainers.

Visit Annie at http://www.anniejenningspr.com
Follow Annie at http://www.twitter.com/anniejenningspr
Facebook at http://www.facebook.com/anniejenningspr

Annie Jennings PR has extensive publicity industry experience that includes guest presenter for the Harvard Club of Boston, The American Society Of Journalists And Authors (ASJA) and presented as a guest lecturer for NYU’s Publishing Program. Annie Jennings has worked with numerous major publishers from New York to San Francisco, popular celebrities and icons, highly credentialed authors and experts, prestigious organizations such as The Learning Annex in NYC and New Life Expo in NYC.

Annie Jennings has been featured as an expert in Entrepreneur Magazine, Fast Company, The Street.com US Weekly, AOL.com, YAHOO.com and more. With over 15 years of high quality experience, Annie Jennings PR has booked thousands of guests and worked with major publishers, authors and experts including the following:

Maya Angelou, Kendra Todd, Winner Season 3 Donald Trump’s The Apprentice, Robin Strasser, Michael Jackson, Chris Rock, Big Brother Reality Show, Don Miguel Ruiz MD (Bestseller The Four Agreements), Dr. Joy Browne (NYC Radio Show Host), Dr. Mehmet Oz, F. Lee Bailey, Dr. Andrew Weil, Louise Hay, Dr. Michael Roizen, Andrew Breitbart (Hollywood Interrupted), Jackie Stallone, Roseanne Barr, Mickey Hart (Legendary Drummer Of The Grateful Dead), Gloria Gaynor, Sylvia Browne, Deepak Chopra, Anthony Robbins, John Gray, Rabbi Shmuley Boteach, Marianne Williamson, Susan Jeffers, Jack Canfield and Mark Victor Hansen (Bestseller, Chicken Soup For The Soul), James Van Praagh, Brian Weiss MD (Bestseller, Many Lives, Many Masters), Dr. Bernie Siegel, Dannion Brinkley, George Anderson, Betty Eadie (Bestseller, Embraced By The Light), James Redfield (Bestseller, The Celestine Prophecy), Gary Null, Laura Day, Dr. Wayne Dyer, Davy Jones (The Monkeys), Carolyn Myss, Ivan Misner, Joseph Dispenza (Bestseller, The Way Of The Traveler) Dr. Barry Sears (Bestseller, The Zone), Shakti Gawain, John Bradshaw, Ivana Trump, Sean David Morton, Uri Geller, Debbie Ford, Arielle Ford, Char Margolis, Rosemary Altea, Dr. Jean Houston, Iyanla Vanzant, Thomas Moore, Dan Millman (Bestseller The Way Of The Peaceful Warrior), Dr. Dennis Waitley, Les Brown, Jackie Stallone, Ellen Fein and Sherrie Schneider (Bestseller The Rules) and lots more!

ANNIE’S WORKED WITH MAJOR PUBLISHERS: Hay House, Entrepreneur Press, Health Communications, Wiley, McGraw-Hill Professional, Simon & Schuster, HarperCollins, New World Library, Hazelden Publishing, Newmarket Press, Rodale Books, AMACOM Books, Cardinal Publishers, Square One Publishers, Penguin Publishing, Randam House, Career Press, St. Martin’s Press, HarperCollins San Francisco, Sourcebooks, Avalon Travel, Thomas Nelson, Bantam, Trafford, Ten Speed Press and more.  Go get your radio campaign now!

Publicity And Creating A Million Dollar
Business Model

Success through Publicity

Publicity With Emphasis

Emphasize How Your Service Or Product Makes Their Lives Easier – Clients can’t do anything themselves.  Publicity should sure they know how your services will make their lives easier.  They won’t spend hours recreating the wheel and learning a new skill set.  Your clients can concentrate on what they do, making more than enough money to cover the costs of your services.

Avoid Creating Your Business Model Around “Trying”:  Instead the concept of trying, create a concept that wraps around outcome.  Here is a publicity example, what if you walked into a car dealership intending to buy a car but the car was not available at that dealership.  What if the car salesman said, “I will try to get you the car, but if I can’t you still have to pay’, what would you do next?  Walk out?  Surely, as you do not want to pay someone for “trying” to give you the outcome you intend to purchase.  In math terms it’s more like “A = B” with A being the purchase price and B being the deliverable of the outcome.  It is not the clients problem that you have to try to deliver B, they just want the B.  The more you define the services you provide around outcomes the more in demand you will be.

Publicity That Shows Reality

Make A Guarantee A Benefit:  That’s right, be sure to guarantee your work.  That is, either the client gets what they pay for or they don’t pay.  You will naturally create products that deliver a measurable outcome for the client.

Good publicity should be able to tell your client WHY they are better off using your services than your competitors.  Do you have more experience?  Are you faster, more dependable?  Do you offer a guarantee?  Do you have excellent testimonials?  Do you have a history of delivering a high quality end product?  Clients like to work with top notch professionals and it’s your job to position yourself as an expert. 

Always Tell The Truth About What You Can & Can’t Do:  Don’t use publicity to fake it until you make it as you will only ruin your reputation.  Sell only what you can deliver.  If you wish to grow, grow on your own dime and not your clients.  In other words, do not take a client where you promise to deliver a service where you do not have a well-defined history of success.  For example, if you create websites in general but don’t create website shopping carts, don’t sell shopping carts. 

Expand Your Expertise To Meet Related Demands From Your Clients:  However, there is nothing stopping you from learning and expanding your expertise.  You can certainly learn how to create excellent shopping carts, but just don’t promise to create a shopping cart for a client if you have never done one before (that is just unfair to the client).  Learn how to create a great shopping cart that is brilliantly designed to deliver sales before you offer it as a service to your clients.  You’ll enjoy positive word of mouth and you will watch your business grow to all new levels of success.

Publicity With Certainty

It’s About The Deliverables:  When making a decision the client should understand what the outcome will be for them.  They want to know exactly what they are buying therefore be clear about the services you provide.  Always provide a contract that outlines exactly what the client is paying with no fine print.   If you need to hide terms with fine print that’s a sure sign of trouble.  It’s better to deal with the issues you are hiding with the fine print so they are no longer issues or stumbling blocks.  You’ll find you will create a much stronger product with a better and more powerful deliverable.

Clients Want Certainty:  Clients like to know that the service or product they are purchasing delivers the results they are looking for.  They like to know, based on the experience of the provider, what are the likely results for them.  This tips will help you be successfull using publicity.

The Inside Scoop On How Social Media Can Empower Your Book Marketing Strategy.

Book Marketing Strategy Needs Social Media

1. Don’t ruin your social media presence.

What happens if they don’t like you?  Social media is growing so fast that it’s attracting everyone.  You might be wondering if your book marketing strategy should include a social media presence and what it should be.  I’LL TELL YOU!

No social media, no problem . . . for your competitors!  They are perfectly happy that you don’t have social media as part of your book marketing strategy.  They are happy to take your piece.  If you are not there, this means MORE FOR THEM.   

There are a few rules to social media:  Let’s discuss what’s working and what’s absolutely not working.   When it comes to book marketing strategy, first impressions can turn people away forever so let’s make a good lasting impression.  And in case you are wondering, you will increase sales. The path to get there will be different than what you might expect.

2. Book Marketing Startegy? Remember This!

Social Media is the people’s space.  In fact, if you think of social media as a party you can apply the rules of etiquette.  Dress appropriately.  You would not go to a party dressed in flashing lights with a “big sale happening now, buy me” sign on your head, would you?  Of course not.  Just like a party, you don’t crash onto the scene.  You respect the venue, the other guests . . .  or you get thrown out.  This doesn’t mean you can’t use social media in book marketing strategy however.

Social media gives you the platform to reveal yourself over time.  It’s time to get involved with causes or concerns of your potential customers, and do something about it.  When you do something about it, you get to share your actions with your community.  In advertising you have 30 seconds, in social media you have a lot more time.    

The benefit is that you add more substance to your presence by rounding out your social media.  You don’t have to go global to be known for doing good things; you can just stay home and do good things.  Your actions don’t have to cost a fortune; you can donate tickets for a group of kids to go see a motivational speaker.  Whatever you do, no matter how small, your social media community will notice.  Could this be useful as a part of book marketing strategy? Hmmm…

3. Your Book Marketing Strategy Should Keep This In Mind

The way you sell is very different from traditional marketing.   The flashy, “buy me” marketing does not work and actually has a negative effect.  The “I am only in here because I can get more customers” attitude will only hurt you as your market can form opinions.  If you are a contributing member of the community you can include a book marketing strategy; you can create special offers and include a call to action. 

You are only a visitor here:  The culture of social media is like an engaged community.  Members are there to help or share.  They share their lives, interests and time.  They don’t want anything from anyone else except to get to know them. Social media is used for entertainment.   But now, social media is used by many who seek profit and profit only, and it is being over-run with IN YOUR FACE tactics.  Guess what?  The community does not have to engage with you!  In fact, they can make fun of you and give bad press.  They can make a note to boycott you.

4. When It Comes To Social Media And Book Marketing Strategy, It’s about showing your personality.

Hire people to create and expand your social media presence who understand.   Hire people who know the rules of book marketing strategy and publicity who know when, where and how to break the rules for this social media arena. 

If you engage in social media, sales will come:  Of course. The more you engage others and are just one of the gang, the more your community and those you are a part of will get to know the heart behind you.  As we know, one of the premises of business success is that people will do business with those they know, love and trust.  Will they think of you as a spammer or as a valued and respectful member of the social media community that they have grown to know, love and trust?  Who would you buy from?  This is book marketing strategy with social media.

Social Media And Book Promotion Strategy

Book Promotion Will Benefit From Social Media

1. Unique Social Media For Book Promotion

Every client is in a different position.  Evaluate what you have and build on it and find out what you don’t have and create it.  Soon, your internet marketing starts working in tandem with everything else you are doing.  Book promotion can be much more successfull with an optimized social media presence

• How long has it been since you updated your blog?
• What if you don’t even have a blog?
• Do you have a Twitter account?
• Is it themed?  (what’s that?)
• Do you have a FACEBOOK for your business?
• Is it optimized? (what’s that?)
• Are you wondering what else you might be missing?

Are you dominating the Internet? (imagine!)

Contact Annie at http://www.anniejenningspr.com/social_media.htm

2. Book Promotion Potential

Tons of business is flowing through the internet, can your book promotion campaign afford to miss your chance at a chunk of that traffic?  Start now so you begin to grow with the internet and social media opportunities happening every day.  The longer you wait to establish yourself on the internet and in social media the more you fall behind. Your competitors are happy to dominate your keywords.  They are happy to get your share.  But it’s OK, everything can be fixed.  Get the Annie Jennings PR Internet & Social Media team creating, developing and optimizing your social media and internet presence to succeed with book promotion

Let us know of your interest in social media as a book promotion strategy at http://www.anniejenningspr.com/internet_support.htm.  Book Promotion made simple!

A Radio Campaign Is Access To The World!

#1 Radio Campaign By Annie Jennings PR

A Real Radio Campaign Story:

After hearing that Annie’s radio campaign reached over 10 million real live listeners and that Annie books the big shows in the big markets for them and helped them identify their message and teaching them what they need to know to be a great radio guest, the client said:

“This is exactly what I was hoping for.”

Since they were talking on the phone they did not see the smile on Annie’s face as she realized that creating the #1 radio campaign was exactly what SHE was hoping for.

Over 10 years ago Annie had a vision for her customers.  She wanted to help her clients share their message to millions of people all over the world with the best radio campaign. This mission became known in publicity as the famous mission statement “for the betterment of all”.  Annie worked to build up a radio campaign where she instantly knows why you are good, why your message needs to be heard and she even knows what your message is – sometimes even before youdo.  She put together a state of the art booking team of publicists that shared her vision.

The Result of Annie’s Radio Campaign Vision:

Today, that team is the most powerful booking team in America booking authors and experts on the most powerful radio campaign your money can buy.  When Annie heard clients say the same thing this week “this is exactly what I was hoping for” she smiled, because this was exactly what she was hoping for.

Welcome Aboard!

Want your own radio campaign? Let us know of your interest at http://www.anniejenningspr.com/radio_campaign.htm

PSSST: Soon Annie will share her story of her “Jerry Maguire” moment when she vowed to make incredible changes in the publicity industry that everyone enjoys today.  Why?  There were so many barriers to entry for authors and experts who just wanted to help people live better lives by sharing what they knew to be true. 

Annie will tell about how the the famous Annie Jennings PR pay for placement publicity program came to be.  Annie’s radio campaign is pay for placement too!

MEDIA TRAINING! 

Media Training teaches you the skills you need to market and promote your book with ease.

1. Media Training is part of your book promotion and book publicity strategy.

To promote your book you will be getting booked as a guest on radio stations and on TV shows. You will be the quoted book author or commentary expert in newspapers, big magazines and on the internet – you will need to be prepared.  For example, the Annie Jennings PR radio campaign is one of the most powerful radio campaigns in the publicity industry. However, to get booked on these excellent shows, it is important to deliver an outstanding interview.  Book authors and experts should always be ready to do a great job for the show. This is important because keep in mind that ratings support the station and interviews drive ratings and if the ratings are good the stations does great.

2. The radio stations want great guests, timely topics, engaging talented guests who can TALK about the issues important to the listening audience.

Annie Jennings PR understands the strategy to deliver the desired outcome for the radio station as well as the  listeners. The Annie Jennings Publicity Media Training team teaches authors and experts how to not only share your passion, message and experience with your listeners but to also promote yourself, your website and your book to your audience.  So, enjoy the book promotion process, as this is the moment you have been waiting for, and get ready for a fun time. Getting booked on high impact, high listenership radio shows, on TV in your city and in the national markets, and in other media allows you to experience your mission in motion. So get out there into world with a radio campaign, reaching millions, changing lives and empowering others.   This is your time!

3. MEDIA TRAINING FOR BOOK PROMOTION – KNOW THE CURRENT EVENTS IN THE NEWS AND YOUR INDUSTRY:

In some cases you will find that the host will want to ask you questions where they have a personal interest and they may not be what you expert. But remember, you are most likely LIVE and on the air, as with radio and TV, so you are pressed to answer. In addition to being ready to talk about the message and theme of your book, you must be prepared for current event commentary and have your segue phrases at hand to lead the host back to your message. I would also recommend to be prepared with an answer to give, while you are thinking of the real answer such as “you know, that’s a great question, I have never really thought about that issue in that way”.

4. MEDIA TRAINING FOR BOOK PROMOTION – FOLLOW THE MEDIA NEWS WEBSITES:

Be sure to review the major internet news sites such as CNN.com, MSNBC.com, MSN.com and any other news site before any interview you do with the media for breaking news you should know about given your credentials and topic. You don’t want to be surprised with a breaking news tie-in that you did not hear about. Whenever, you speak to the media you should be ready and prepared.

5. MEDIA TRAINING – EXPECT LIVELY CONVERSATION & DEBATE:

Debate, engaged discussion drives listeners to the edge of their seat and is very good for the show.  They love a good, high-spirited conversation.  Remember this is info-tainment so there is no reason to get angry, hostile or take anything said in the interview personally.  Always be polite (after all radio is also entertainment), but make your intelligent, well presented conversation points.  Get prepared for challenging questions in advance and have a cheat sheet ready.  Think about what they could ask you that is controversial and write down your answers so you are not caught by surprise and wind in misspeaking or creating a problem for yourself.   A lot of guests we know use index cards with their answers.  With radio you are on the phone so no one can see your prepared notes.  You are prepared and professional. Just make your intelligent points and you will be fine. You can also add buffer comments as “although you make a good point and I respect your opinion, I also strongly feel . . . . (And go into your comments). Remember, GRACE under pressure wins every time.

6. MEDIA TRAINING DON’TS

An author or expert appearing in the media must know this #1 media training tip.  Never say “I have no idea” as an answer or “I just read it somewhere” when asked a question where you do not know the answer. Have your “I don’t know” answer ready in advance which is something like “I am not familiar with the story or study but I will certainly check it out”.   Never give an answer when you do not know the facts.

7. MEDIA TRAINING – HAVE THE SOURCE FOR STATS AVAILABLE: 

If you are going to mention a number and base your answer or discussion on this figure, be sure to always have the sources of any facts and statistics at your fingertips. Never mention a stat where you do not have the source available because when the host asks you where you got the stat, you will not know and this will hurt your credibility.

8. MEDIA TRAINING – ANSWER THIS QUESTION – KNOW WHY YOU WROTE YOUR BOOK:

Be sure to have a great answer to this sure to be asked question “why did you write your book?” Here is a sample of what you might prepare for yourself: As a professional family therapist who has counseled teens for over 10 years, I have come to realize that a simple set of rules for teens should available in a quick and easy to read format to help teens make great choices for their lives. Knowing this to be true in my experience, I created a helpful and powerful “must know” teen tips in my new book “TEENS RULE (AND WHY WE NEED TO KNOW THAT)” that shares the guidelines of being a successful, well-balanced, happy productive and amazing teen.”

For more hot must know media training tips to help you market  and promote your new book go to PUBLICITY at http://www.anniejenningspr.com

Media training is essential for marketing a book.  For book promotion tips, along with your media training tips, go to http://www.anniejenningsbookpromotion.com

For book publicity strategy, media training tips and PR tips go to the Annie Jennings PR Publicity Blog http://www.anniejenningspublicity.com

Get your MEDIA TRAINING before you go on radio shows or appear in the media (big tip of the day)!

BOOK PROMOTION STRATEGIES

Here are some quick and easy tips on book promotion.

1. BOOK PROMOTION STRATEGIES - TRADITIONAL

You can get booked as the guest on radio shows, appear in print as the quote expert and the newspaper or magazine usually mentions the name of your book in the article, get booked on TV shows  in cities across the country or on the National TV shows and be quoted in an article online.  This can only help book promotion. 

2. BOOK PROMOTION STRATEGIES – INTERNET BOOK MARKETING

Author can also optimize their book promotion by creating a strong online reputation for themselves and for their book. Tools include creating a blog to comment on the theme in your book, linking to Amazon and other booksellers from your blog, creating a Twitter account, a FACEBOOK page for your book, advertising online.  Book promotion thrives on online activity. 

3. BOOK PROMOTION OPPORTUNITIES IN YOUR COMMUNITY

Join organizations that can benefit from your book and offer it to members of the organization, sell in bulk to groups and others who match the profile of the book perfectly, get to know your local booksellers so when your book is ready to market they know who you are and will carry the book on consignment (be sure to get the word out so those books sell fast and this way, the bookseller will order more!).  There you are, book promotion made simple!

For more on tips on book promotion and book marketing advice, please visit: http://www.anniejenningspr.com